Out-of-home communications agency, Posterscope, had accumulated a large number of disparate online marketing assets, including blogs, social media, documents, photos, and videos. I worked on a project to consolidate these assets into a single online location.
Working with creative digital agency, Traffic Digital, we designed and developed a portal that automatically pulled headlines and media from these various assets. This enabled users to view all of the most recent content from Posterscope’s multiple online channels on a single screen.
Users could also navigate to the content of these external assets without leaving the portal, making it possible to easily explore content from multiple online locations in one place.
The portal was designed to be responsive so that users could catch-up on the latest industry news when it was most convenient for them, either from a desktop at work or on a smartphone during their commute.
‘The Shadow of the Photographer’ showcases the photography, articles, and books of a university lecturer. The website was originally built many years ago with a technology that is no longer in use. This had created some usability issues, such as the content being invisible to search engines.
To ensure the content was visible to search engines, I completely redeveloped the website according to W3C Web Standards. Rebuilding the entire website from scratch using the latest web technologies also enabled me to remove several steps for the user by restructuring and consolidating the content.
Subtle tweaks to the design helped to improve the overall usability. For example, reducing the width of the text columns improved the readability of long articles; toning down the colour scheme increased the content’s prominence; and the repositioning and grouping of elements made navigation more legible, accessible, and coherent.
PSI plan and buy media in airports for international advertising campaigns. At the time, demand for digital media rapidly increased, but PSI didn’t have a system for handling these requests. The specifications that customers required for digital media were inconsistent, missing vital information, and scattered arbitrarily across PSI’s internal filing system.
To help PSI work more efficiently, I performed a content audit and user interviews to identify the most essential information and the most effective method of conveying it. This allowed me to consolidate the specifications for every digital media site in the world’s airports into a standardised, customer-friendly format.
I designed a content management system to centralise the specifications and provide quick access for PSI’s staff, contractors, and clients. The specifications could be downloaded internally for integration into a larger media plan, or shared externally via a direct link to the relevant specification.